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Ho’olaule’a – literally, it means “celebration”, but for us, it’s also an expression of gratitude. Each year, we hold our interpretation of this storied Hawaiian tradition on Maui’s north shore. The event blends elite competition with family-friendly cultural activities and gathers some of the world’s best SUP, OC1, OC2 and Foil paddlers to race the legendary 8-mile Maliko downwind run. We take this opportunity to recognize and honor our community as we share collective gifts of time, energy, and spirit.

We invite you to join us on Maui to experience the OluKai Ho’olaule’a.